The LEGO company believes that all children have the right to play no matter where they live. Playing helps with brain growth and is crucial for children’s development. This is why LEGO has partnered with UNICEF to send toys to 47 000 children in Jordan and in Syria.
They are also committed in using sustainable materials for their lego bricks and packaging to reduce their impact on the planet by 2030. They will invest $1 billion Danish Krone and will mobilise more than 100 employees to achieve their goals towards global responsability.
LEGO also has crafting policies to ensure a safe digital environment for kids.